Sustainability is eating the world
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The corollary of this point is that every business and consumer (and they are becoming one and the same from a purchasing needs point of view) has to become a sustainable one — much like every business regardless of size in some way or form has in the last decade become a software business. Industry and innovation has enabled the incredible world we live in, but the tipping point has arrived, and it will be industry that needs to be the ones to ensure that humans can continue to inhabit earth with the same utility upon which we do today

 

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Today Allbirds rings the bell on the NASDAQ — ticker aptly adopted as BIRD. The fashion industry alone dumps 2.1 billion tonnes of carbon dioxide into the atmosphere every year. That equals 2X the amount of pollution generated by every car currently in use in America. Most of what we wear on our bodies today is made from plastic. Plastic comes from oil, and oil comes from fossil fuels.

 

 

 

Esg

 

 

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While our investors hats are now firmly on, lets dig a little deeper. Much like the discussion in regard to the continual perceived inflated prices in software, the quote from Marc Andressen rings true for software as it does sustainable-first companies;

 

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